The NFL, Roc Country, and Pepsi introduced Tuesday that Jesse Collins has become the initial Black executive producer of the Tremendous Bowl halftime present, in accordance to The Hollywood Reporter. 

“It is an honor to be element of these an iconic demonstrate at these types of an vital time in our heritage,” Collins mentioned in a statement, per Range. “I am grateful to JAY-Z, [Roc Nation chief operating officer] Desiree Perez, and the whole Roc Country family members and the NFL for granting me this option.”

In his personal statement, JAY-Z praised Collins for staying “one of the only executive producers that communicate fluent ‘artist eyesight,’” asserting that his “insight and understanding create the two amazing demonstrates and real cultural times.” 

Collins was nominated for an Emmy very last calendar year for his position as producer of the 61st annual Grammy Awards. He not long ago served as an govt producer on John Lewis: Celebrating a Hero, the CBS specific that honored the civil legal rights chief adhering to his death. His other credits include the 2019 Soul Train Awards, 2020 Wager Awards, and the impending Bet Hip Hop Awards. 

The NFL partnered with JAY-Z and his firm Roc Country last calendar year as their “live songs leisure strategist.” This past February, Roc Country co-generated its first Tremendous Bowl halftime display in Miami showcasing Jennifer Lopez and Shakira, marking the very first time two Latinas headlined the most important sporting party in the United States. Their alliance would also focus on helping the league revamp their social justice initiative.