Premiere: Afro-R&B Star Simi Lets Us Know She Won’t Compromise Herself On “No More time Advantageous”

Currently, Nigerian Afro-pop star Simi introduced her new EP, Restless II, a reliable gold 6-track collection of simmering, Afrobeats-inflected R&B showcasing fellow Nigerians singer-songwriter WurlD and highlife singer Adekunle Gold, as properly as our incredibly possess Ms. Banks. To rejoice, she’s also introduced the EP’s next single “No Longer Helpful”.

The video clip, directed by Gizelle Hernandez (whose credits include get the job done with Jhene Kiko, Jennifer Lopez and Lena Waithe), bathes Simi in deep pinks and purples that allude to the two the track’s future-experiencing output type and also the lyrics on their own. Sonically, her gentle and sugary vocal melodies sound seductive and alluring, even so her intent is everything but. As a substitute, she works by using her Afro-R&B audio to resoundingly dismiss the individual in her lifestyle who fails to give her the respect she warrants.

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