DJ Drama Experienced an Inside Glance at Gucci Mane and Jeezy’s ‘Verzus.’ This is What He Thinks.

Jeezy and Gucci Mane’s Verzuz match experienced it all. It gave us all a major dose of nostalgia as the two rappers played their greatest tracks. But most importantly, it gave them an chance to come with each other on the same phase right after several years of beefing

DJ Drama had a driving-the-scenes seem at how the historic event came with each other. A longtime collaborator with the two artists, he in fact brokered a temporary truce concerning Gucci Mane and Jeezy in excess of the radio again in 2009. Now, the legendary mixtape DJ and co-founder of Technology Now tells Elaborate what he thinks of the latest reunion. Swizz Beatz and Timbaland revealed they ended up having phone calls to shut the match down just before it went down, but Drama was often confident it would go nicely. “I imagine some people were anxious because of the memes that Gucci was posting and just how he was likely into it,” he states. “But I also felt like they know which is Guwop, that’s Gucci.”

The evening had a couple tense moments, exclusively when Gucci Mane carried out his 2012 diss track “Truth of the matter.” But by the stop of the struggle, the two arrived together and finished items on a optimistic moment by carrying out “So Icy” together. Drama points out how crucial the minute is for Atlanta, and for all of hip-hop. “It is just a excellent vibe in the air to check out them arrive alongside one another as developed gentlemen and demonstrate the environment that it really is bigger than them,” he claims. “It is really more substantial than their differences.”

Right after the fight took put, DJ Drama hopped on the cellphone with Intricate to converse about how the showdown was months in the producing, how it was pretty much a 3-way battle with T.I., and what is following for his Generation Now label.

When did you initial listen to that there was a risk that Gucci and Jeezy would essentially do a Verzuz battle collectively?
I listened to maybe a couple months ago, by means of the grapevine, that the plan had introduced alone. And then it did not take place. And then perhaps a pair days prior to they declared it, I bought a different telephone connect with about what my ideas had been if and when it have been to materialize. At first, I consider the strategy came about as considerably as it becoming a 3-way battle. It was heading to be T.I., Gucci, and Jeezy. And I never know the internal minglings of how it arrived about, but if I had to be a betting man, I would just suppose that when that concept was introduced to T.I., he gracefully and respectfully was like, “That’s what the tradition would like to see? Permit all those men go at it.” So yes, I was informed of it in advance of time, but it was not nothing right until Guwop dropped the flyer and put it up. I was like, “Wow, it is actually happenin.”

Did both artists have any massive reservations about the match? Who do you imagine had to be convinced the most?
I you should not know what their reservations were. I indicate, I know that definitely they had a discussion and got on the similar web site with each individual other. I believe both of those of them know each other ample, even from a length, to know the other’s identity and what they are receiving into. I indicate, off of what I know. I think Gucci, he was the just one that took additional convincing than Jeezy, for the notion. I read that the plan originated on Jeezy’s side. So, publicly, we know that Gucci respectfully declined and then any person had to persuade him. So I consider there ended up people at Gucci’s facet that persuaded him to genuinely think about it and do it.

Did you ever consider that some thing like this would basically happen?
I signify, I guess I could say of course, for the reason that I arrived close to it in 2009 when me and Jeezy first truly bought previous our possess circumstance. And in the midst of that, Gucci referred to as from jail and we experienced conversations about it. So yeah, I assume Verzuz is a dope system that is even bigger than what it commenced as, to be ready to create a system for them to arrive jointly like that. So I am happy to see it. I signify, it absolutely was a shock, but I cannot say that I by no means would have assumed, in a million a long time, that it would occur. I often understood that there was a opportunity that it could.

What do you imagine this minute usually means for Atlanta?
It exhibits, to this working day, the impression Atlanta has had on the culture and on hip-hop. It suggests a lot to the city due to the fact there are a whole lot of folks in the very last 15 or 20 several years that both equally of those people men have touched in some form of trend, as considerably as with their tunes, with opportunities, with company, with so numerous items. It definitely has an effect on a whole lot of folks. So it really is just a superior vibe in the air to enjoy them come collectively as grown adult males and demonstrate the environment that it’s greater than them. It really is even bigger than their variations. It truly is just a unique instant, male. I imply, just musically, how vital they are to an period and just so many men and women in hip-hop. Jeezy and Gucci both make new music that individuals maintain dear to their coronary heart, to a time and area in their lifestyle. They’re on the Mount Rushmore of Lure. Yeah, it implies almost everything. The electricity, I feel this was the first Verzuz that had an soon after get together, you know what I’m expressing? That was packed, and it is really just a distinct variety of energy.

What was the direct-up to the match like?
I bought up there a very little bit early and everyone experienced to do a COVID exam. It wasn’t a great deal of people in the creating. Jeezy experienced his people today, Gucci had his, Rozay was there, it was a family affair. It was quite skilled.

Swiss and Timbaland mentioned they had been getting phone calls from persons in advance of the fight, inquiring them to shut it down. Do you consider it ever acquired to the point wherever it was not heading to materialize?
I personally didn’t. Clearly, I think some people today were being anxious because of the memes that Gucci was posting and just how he was heading into it. But I also felt like, they know that is Guwop, that’s Gucci. You know what I’m stating? So, they are who they are respectively. I feel like Jeezy experienced his planning collectively as well. So I felt like as soon as it was announced and it was up, it was going to occur. I didn’t feel like any individual was likely to back again out.

What was the strength like backstage, just before they arrived out?
Everyone was in the front, so it was amazing. It was like, “This is it.” It felt like a heavyweight combat. Respective boxes were in their corners and all set to go.

When Gucci played “Truth,” the mood of the overall Verzuz shifted. Were you surprised at Jeezy’s reaction?
It went the most poised way it could go. I think the only other result could have been Jeezy pursuing up with “Stay Strapped.” But I felt like he took the higher street and Gucci reported appropriate there, “If we’re going to do this, we’re heading to preserve it avenue.” So I consider he was obviously geared up for him to engage in “Truth” and he taken care of it the ideal way he could in that second. I really feel like at the stop, when Guwop said, “You extended an olive department and I accepted,” that moment was what it was. They moved on from it. None of us understood, per se, how Jeezy was going to answer. But I understood it was not heading to be additional than just audio. Niggas is 40, dawg. Not to say that it are unable to happen at that age, but I just feel like he would not arrive this considerably to acquire all those methods backwards.

How did you come to feel when they performed “So Icy” with each other?
Shit. It was a instant, male. You acquired to imagine, that shit came out in 2005 and that was most likely the third time they have at any time carried out it. That tune suggests a large amount. Just view it again and see how excited Jeezy obtained carrying out it. That was likely the first time he is done that shit because 2005. It was just a dope second, person, to see that they truly came full circle. It just demonstrates a whole lot of hope and progression. We all know the actual shit, what happened in between them. So for them to stand up there and do that was like, it was surely a very pleased moment.

What was the afterparty like?
It was interesting. It really is Atlanta, so there were not that lots of masks. But the power was dope.

When you assume again on the full working day, what memory is heading to keep with you?
Possibly them performing “So Icy” collectively.

Your Technology Now imprint has experienced a large 12 months in 2020, with all of Lil Uzi Vert and Jack Harlow’s successes. How does it experience to look at it all appear with each other? 
It feels fantastic. I signify, just sitting down in this article discussing Jeezy and Gucci and pondering about where by I am at with my label and my artists and the successes, and just genuinely even now placing out quality function for the tradition is like when people today say, “I couldn’t have requested for additional.” For me, it was normally a objective to go from them days of making tracks and however be listed here now. Like, now that I know that I bought right here, how do I manage? The answer is that you retain out of love and enthusiasm and tricky work and perseverance. That is what we like to exhibit. And it was remarkable. Harlow’s debut album is even now on the way. Uzi just place a different stellar project out with Upcoming. And we obtained some a lot more shit coming. Seddy Hendrinx is up next, so I am wanting forward to 2021.

What must people today know about Generation Now’s plans for future calendar year?
Seddy Hendrinx.

If you had been to get your individual Verzuz match, participating in documents that you’re a portion of, who would you want to facial area off against?
That is not actually for me to determine. I necessarily mean, if you might be chatting mixtape catalog and records and motivational speeches, I will have to say that I’m unmatched. I really don’t know if that is a truthful match for anybody. Gangsta Grillz is a pretty basic mixtape collection, likely the very best of all time. I am down for whichever. If any individual wants smoke, I can set the hand emoji up suitable right here.

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