Beyoncé Stuns in New Adidas x Ivy Park Collab Collection Campaign Video

Beyoncé is inviting fans to join her in the Halls of Ivy.

The “Be Alive” artist stars in the new campaign video for her Ivy Park label’s latest collaborative collection with Adidas. Also featured in the larger campaign are James Harden, Ava Phillippe, Natalia Bryant, Jalen Green, and Deacon Phillippe.

Fans can expect a total of 89 different apparel styles, four footwear styles, and 11 accessory styles in the new (and inclusive) Halls of Ivy collection. The new pieces will launch exclusively via the Adidas for 24 hours on Dec. 9. A wider worldwide launch is set for Dec. 10. 

In the meantime, get a closer look via the new campaign video up top and a range of lookbook shots below.

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Image via Ivy Park x Adidas
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Image via Ivy Park x Adidas
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Image via Ivy Park x Adidas
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Image via Ivy Park x Adidas
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Image via Ivy Park x Adidas
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Image via Ivy Park x Adidas
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Image via Ivy Park x Adidas
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Image via Ivy Park x Adidas
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Image via Ivy Park x Adidas
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Image via Ivy Park x Adidas

This story is being updated.

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