Beyonce Goes Red With IVY PARK Tribute To Asia –

Beyoncé is back and she’s gone red. Queen B just shared her first Instagram post in 2022. 



Bey posted herself in new gear from her upcoming clothing drop, IVY HEART. The music and fashion icon was sporting an Ivy Park Burgundy Suede Tracksuit with Orange Stripes, Ivy Park Suede Bra, heart-shaped white glasses, Ivy Park suede bucket hat, and Ivy Park Stan Smith shoes. The shoes come with a novel feature: each shoe has a half-heart logo on the side that form a complete heart when the shoes are side by side.

Beyonce’s color selection is a tribute to Asian culture and tradition.  Red is an auspicious color in Chinese culture, symbolizing luck, joy, happiness, celebration, and vitality.  It is often paired with the color gold.

Beyonce just teased her new Ivy Park Adidas collection and expansion into Asian markets.  The Ivy Park Heart merch will hit selected US stores on February 9th and globally on February 10th, just in time for Valentine’s Day. The new ad campaign features Asian ambassadors Karrueche Tran and Tyson Beckford as well as Beyoncé’s stylist, KJ Moody.

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